style guide

Is it just me or is everyone getting married (or pregnant) these days? 2020 was definitely a rough year for all of us. Let's face it, there is nothing like self-isolation and the fear of the pandemic to help people realize who truly matters to them. More and more people decide to leave their bachelor life behind in order to settle down and start a family- we are all rooting for you!

Whether you are actually planning to get engaged soon or simply looking for an excuse to browse through some catalogs for when the day finally comes, consider this a sign. Choosing an engagement ring is extremely personal. Trends might come and go, but timeless styles that are authentically you will symbolize your commitment of forever. Nonetheless, if you do end up making a choice based on the current 2021 engagement ring trends, make sure that the ring is a perfect reflection of your personality- after all, you will be wearing it for the rest of your life. If you’ve been looking for some major engagement ring inspo or for some hints to give to your partner, let us be your guide.

Custom engagement rings

If you are a complete control freak like me, then you will love this option. Custom engagement rings let you control every aspect of the design and offer double the excitement- it is after all something completely tailored to your own personal style. Nowadays, with the help of the internet, you won't even have to visit a physical jewelry shop. You can find the perfect engagement ring builder online, now all you have to do is take your time to decide. Various aspects such as metal, shape, stone, and color can be chosen with 100% creative freedom in case of customization. How do I know all about it? I just spent the last 20 minutes designing my own custom engagement ring on Balacia , now all I have to do is find someone willing to buy it for me.

custom Engagement rings
In all seriousness, the possibilities are endless. Large jewelry chains have hundreds of customers waiting in line for custom orders, they cannot possibly devote enough time to you. A custom engagement ring designer on the other hand will make you feel like you are a part of the whole process. He/She will have enough time to create the perfect personalized experience. When given the choice between a big jewelry retailer and a small independent jeweler, the choice is obvious. Sometimes you might come across a family business that thrives on customer experience.

Engagement ring brands to keep on your radar in 2021

For rings that are out-of-this-world beautiful (and oh-so-timeless), look no further than fine jewelry brand Balacia, founded by millennial, African American, jewelry designer Jasmine Carter. Her carefully curated collection of diamond and moissanite rings is handcrafted for each client. Brides-to-be can find build their dream rings from scratch and take advantage of the free lifetime warranty ( + free shipping). I couldn't possibly fit all the different variations they offer, let's just say they cover everything from vintage-inspired shapes to wallet-friendly styles. Need some extra help with the all-important step of finalizing the overall design? Take advantage of the virtual consultation option available on the site.

Engagement rings online
custom engagement rings

Balacia has been around since 2017, it's safe to say that the dedicated Facebook group is filled with many proposals and ring updates from customers who happily share their proposal or fashion photos and unique stories - prepare to see some gorgeous sparkles.

*Since we are on the subject of family-owned businesses, Jasmine's husband also has his own jewelry line, devsdiamonds.com. 
Usually, I am able to pick a few key trends to incorporate in my day to day outfits. You know, the ones that are definitely a hit every given season. Even though I can't have enough of my plaid trousers and maxi puffer coats, I always try to invest in some versatile, timeless pieces that will last me more than just a few seasons. As I started building my 2021 wardrobe ( winter and summer essentials), I can't help but notice that even though trends come and go, there is always one item that follows us around no matter the season: Leather bags.

Whether it's in the form of a structured belt bag, a classic tote, or a puffy slouch bag, seems like there is always room for a few more styles in our closets. I know, not everyone has the budget to invest in a giant fashion house name. Well, you will be surprised to hear that there a lot of independent designers offering the same (or even better) quality at a much more affordable price. Why not support a female-owned business instead of the same old mainstream names? No matter if you are looking for a casual, laid back luxe approach to leather or an authentic, high-end style for the office, I got you covered.

Best affordable leather handbags
Best affordable leather handbags

Ever since indie brand Laborzza came on my radar and introduced its "SERIES 8" collection, the handbag game changed, making me crave some minimalist handbags. The fanny bag game is still very strong, so consider kicking your structured staples to the side, because there is nothing more comfortable than wearing one of these beauties.

Best affordable leather handbags

The enduring appeal of minimalist leather goods with an attainable price tag is very understandable. You will be happy to hear that this collection doesn't reach the $200 mark-which is pretty rare for authentic high-end leather goods. Laborzza, founded by Nabintou K and Lionel B in 2015, is located in NY city. In case you aren't a big fan of my favorite bam bags, fear not! They carry a variety of different handbag styles, exactly what we want draping over our summer dresses and winter fuzzy coats.

Best affordable leather handbags

Let's say that the quality to price ratio on every design is surely stacked in your favor.

 No matter if you are a shoe lover, a jacket hoarder, or simply love to enjoy everyday styles that perfectly match pretty much all your outfits, surely there is a small indie brand ready to deliver some well-packaged goodies to your doorstep. With the rise of social media and the always effective word of mouth, we see more and more creative and talented individuals diving into the world of entrepreneurship. There is no need to continually invest in the same old industry giants, especially when there are so many lesser-known small businesses that deserve your trust and recognition.

Unfortunately, some of these female-owned small businesses cannot flourish without the help of all of you, fashion fanatics. So, in case you need yet another persuading reason to spend some cash during the holidays, consider this as your sign. I dedicated the end-of-the-month shopping list to these amazing independent brands, and so should you.

Support US female-owned small businesses

I am a huge advocate for seasonless fashion, especially during the current crises. You know, those styles you can wear all year long on their own or under your warmest coats- who can say no to layering, am I right? Look no further cause today I took a sneak peek inside "NAIE's little closet" and let me tell you, she has everything your wardrobe needs right now.

Why did I decide to dedicate one of my end-of-the-year posts to this newly founded online boutique - I hear you ask. Let me tell you that Naie Store is a breath of fresh air in an industry so obsessed with photoshop, perfectly curated backgrounds, and unrealistic expectations. She portraits her beautiful selection of everyday, casual styles in the most natural way. Think of her as the girl next door, who has a passion for fashion and all things chic and flattering. You won't have to guess how a piece of clothing is going to look up close, because you already know by looking at her all-natural product snaps.

Support US female-owned small businesses
I know that some of you are tightening the purse strings right now, it is after all the end of December but, this shopping spree won't break your bank, I promise. Even though the prices may vary from item to item, you will be able to score an always-in-style long sleeve bardot crop top for under $20 or my all-time favorite faux leather black bomber jacket for only $29.99. Take advantage of the free shipping on all orders during the whole week (US only). Happy shopping!
Streetwear culture has exploded over the last few years and we can't get enough of it. From the leading high fashion brands to small, independent creators with a strong passion for unique, out of the box designs, we surely have a lot to choose from. As much as I love wearing pieces from the industry giants, I am more intrigued by the creativity and unique ideas of emerging designers and independent brands.
Where To Buy Japanese Streetwear

On KmeetsStyle we often talk about the most inspiring, up and coming fashion brands out there. I think one of the most amazing things about being a self-proclaimed streetwear enthusiast is to bring awareness to on-the-rise talent and lend support to small brands that have a lot to offer. One thing is certain, Streetwear is not the subversive subculture it once was. No matter if you get your influence from your favorite celebrities, hip hop artists, skateboarders or simply love to feel comfy in your everyday looks, I got you covered.
Where To Buy Japanese Streetwear

Today we are touching on a whole different streetwear genre- one that I absolutely love. Japanese fashion has always influenced the industry. The demand for the perfect mix between urban style and the traditional Japanese culture is undoubtedly huge. Blame it on the beautiful illustrations, the need for self-expression, or on the eye-catchy patterns and silhouettes- the outcome is still the same. Don't think that just because I already have a Japanese style tattoo, I am biased (well, I am), take a look for yourself.

OniTakai is a new and upcoming brand with a dope aesthetic. They carry an entire streetwear collection that includes your much-needed everyday staples. From slogan tees and crop tops to winter essential hoodies, leggings, and some of the best face mask styles I have seen in a long time, it's all there for you to grab. You can also find a section dedicated to custom apparel, which is amazing if you have a ton of ideas but not the time or means to execute them yourself.
Where To Buy Japanese Streetwear
I don't know about you but personally, I would love to enhance my beach look with a Red dragon Oni swimsuit right now-even in the middle of winter. In all seriousness, Japanese inspired streetwear is a huge trend right now, one you simply cannot miss. The mainstream fashion industry is definitely a crowded one, we all feel the need to explore other options and try out something new. Take advantage of the free US shipping to get your hands on their latest drops without breaking the bank.

 This is not the first time I am saying this, and it definitely won't be the last. The best 2021 jewelry trends are all about drama and attention. This year requires you to over-accessories your daily looks but, in a good way. After spending quite a great amount of time wrapped in our coziest blankets and loungewear for most of 2020, we all need to dress up a bit-even if masks are now a part of our everyday styling choices. When we do manage to go out in public, we surely want to make sure that we look and feel our best.

Easy to wear jewelry trends for winter

Don't feel sad about spending your quarantine money on 2020's jewelry must-haves a few months back, because most of these trends are rolling over into the new year. Yes, I am not ready to leave all my unworn jewelry behind either. As it seems our old-time favorite gold and silver chains never left the spotlight, and we couldn't be happier with that. Layer up, ladies! 

2021's Top Jewelry Trends
Images by Vogue.com
So, is it all about chains? Heck no! Pearls are once again prominent but this time we celebrate uniqueness with every shape imaginable. Say goodbye to classic round pearls and welcome the fresh look of all the different silhouettes. They are definitely show-stoppers if you ask me. Delicate little charms and pedant necklaces are very in right now- or maybe both if you mastered the art of layering.

Are you eager to use the #armcandy once more? Luckily beads made a huge comeback this year in every color and size. From tiny, flat, and discrete to big, bold, and colorful there is definitely something for you. Don't be afraid to go with the most dramatic styles available.

Affordable luxury-inspired jewelry to shop right now

One of the best parts about jewelry is their ability to elevate any outfit AND still be super affordable. That's right! This is yet another post where I share the best online shops to get your favorite trends for less- and still look like you snatched them right from the runway. Caramel Anz is an independent jewelry brand based in GA, USA, offering trendy and all-time classic pieces that definitely won't break the bank. 

From chunky punk-inspired chains and gemstone cut-out earrings to the cutest multi-layer necklaces and silver hair clips, your jewelry collection is about to get a huge makeover. Plus, 5% of their monthly profit is donated to Guide Dog Foundation charity. There are hundreds of ways to use jewelry to arm up even the simplest of outfits. All you have to do is take a look at the top 2021 trends straight from Caramel Anz's catalog below.

Tap the images to shop
2021 affordable jewelry trends
2021 affordable jewelry trends
2021 affordable jewelry trends
2021 affordable jewelry trends
2021 affordable jewelry trends

 To me, the discovery of new, innovative styles is definitely something that has always drawn me to fashion. Growing up I would spend hours of the day reading magazines, only to tear up my favorite pages, turning them into a mood board- even though my parents were totally against sticking things on our freshly painted walls. Not much has changed now that I am an editor. Handmade mood boards turned into Pinterest boards and physical magazines became online, multi-topic websites-which I absolutely love.

So, why am I taking you on a trip down memory lane? Well, you need to understand how much I have always been interested in having an eye out for emerging designers. I am inspired by what's happening in the fashion world, even if I keep choosing gender-neutral streetwear styles that will definitely pass the test of time. I think one of the most amazing things about being a self-proclaimed urban fashion enthusiast is to bring awareness to on-the-rise talent and lend support to small brands that have a lot to offer. So, here I am, highlighting a fantastic brand that has me excited right now.

Custom snapback hats with unique details

custom snapback hats made of wood
Let's talk about Rawkly, the independent Swedish label that managed to bring nature and fashion together in one snapback hat for men & women. This brand takes a whole new, super fresh, and modern approach to classic snapback hats, adding earth-inspired details to an already popular fashion accessory. Aiming to appeal to the uniqueness of each individual person, the designers behind Rawkly came up with the idea of a 6-panel snapback hat with 3d embroidered logo AND the wooden brim.

Rawkly fashion

The surface of the brim is covered with wooden veneers that offer a truly unique and raw look to every design. So what's the inspiration behind the innovative idea of the wooden snapback hat? The designers wanted to highlight the beauty of the Swedish forests. Sweden is covered with more than 69% forest land so, what's a better way to showcase the beauty of nature than to incorporate it into your designs? Every tree is unique, the same applies to every brim. The Attitude fo Sweden Rawkly collection is the perfect balance between the old-time classic skater look and fresh, unique 2020 streetwear we all love to wear. 

Join the Kickstarted Campaign

At this point you might be as invested in Rawkly's vision as I am but, as most indie brands they need some help raising funds for their upcoming collections. Both the Raw Attitude and Attitude of Sweden collections will only be available during the Kickstarted project. The Upcoming Rawkly collection (based on the brand name obviously) is the main goal of the crowdfunding campaign starting on January 15, 2021. Some of their future goals include wooden temple sunglasses and (my personal favorite) the Rawky bracelet featuring leather and real wood. @rawklyfashion posts the latest updates, behind the scenes AND giveaways.

custom snapback hats made of wood

 As a firm urban style lover, Däsnine has been on my radar a lot this year. This upscale German-American label is exactly where streetwear meets high fashion, with huge doses of minimalism. The brand's elevated aesthetic caught my attention from the moment I laid eyes on their iconic blood orange messenger bag on Instagram back in 2019-you all know how much I adore this color.

Undoubtedly I am a big fan of premium high street brands, especially if they carry styles with the artist's unique, creative touch. Let's just say that Däsnine is definitely a name I will be adding to my holiday wish list this Christmas.

Welcoming the Berlyn's Mini

Diving deep into the world of handbags with the sole purpose of finding the perfect bag to add to your collection can sometimes feel like an impossible task, especially in such a saturated market. Non the less, if you are as obsessed as I am with extra special pieces that actually catch everyone's eye, I have the perfect suggestion for you. Däsnine just released  Berlyn's mini, you can call it the latest luxury drop- I call it a piece of art. The signature 3in x 3in bag feels pleasingly original while still looking minimal. Plus buying from an indie brand means you won't get frustrated every time another person carries the same style just a few meters away.

luxury mini handbag from the US Dasnine
This bag might not be on the affordable side but, it all makes sense if you consider the design creativity and the carving-stamping procedure the genuine Cowhide Leather has to go through. Bonus point, it is 100% made in the US. Overall, Däsnine clothing and accessories are bound to fit effortlessly into your wardrobe, especially if you love adding statement details to your everyday outfits.

dasnine berlyn's bag

Whether you are currently on the hunt for the perfect Christmas gift for yourself or simply love to bookmark items for a future shopping spree, you can be sure that everything from this brand has something unique to offer to your fashion collection.

 Just like with skincare and technology, there are some clothing styles we certainly don't mind investing in. Picking up a high-quality pair of jeans that will most definitely last for years to come or, a highly reviewed acne spot treatment is totally worth it. But, putting together a versatile wardrobe -or makeup drawer- with other budget buys is indeed the best option for all of us. That's why today I rounded up some great budget-friendly picks from a newly opened (but very promising) website that won't cost you a fortune. Whether you are indeed on a saving spree or simply love to explore new sites, you should it on your radar.

The internet is currently brimming with affordable pages, how exactly are you going to determine which is worth shopping at? Luckily I spend quite a few time looking around for possibilities you might have not even considered, thank me later. Grungence , apart from the most unique name, offers incredible going-out lewks for every preference. 

affordable fashion websiteIf you are stuck in a rut but at the same time don't want to invest your month's rent on a new wardrobe, they got you covered. I seriously consider treating myself with yet another tracksuit activewear set- like the ones I unapologetically rock on my Instagram stories day in and day out. And, since we spend most of our time indoors, cozy loungewear is at the top of everyone's wish list right now. I prefer mine extra fully, thank you.

affordable fashion website selfie makeup bag

If you’re looking for a sign to go shopping today, this is it! You might be rolling your eyes as we speak. No, it's all just cute oversized clothing with me. I also scout the internet for the best budget-friendly beauty and haircare, ha!  Grungence is your one-stop destination for the absolutely cutest hair and beauty accessories. Look at this makeup travel case with adjustable led lighting and just imagine all the selfies you could take. Bonus point: everything will be 25% OFF this Friday. I could go on and on but, I have already put together the best Holiday gift guide, filled with Grungence products - It goes live tomorrow, hold on.

One thing is for certain. No matter if you love wearing custom made streetwear or cute activewear, like the ones mentioned above, always try to experiment with something new and exciting. There are so many great websites to shop at, it would be a shame to stick in the same old options.
Now, more than ever, our super busy lives demand clothing that is not only practical but comfortable as well. Giving up your personal style is definitely not the case. If you are on the hunt for new, comfy outfit combinations that still leave you plenty of space to be creative, Athleisure might just be the answer you sick. If you follow my life, both here and on Instagram, you probably already know how much I genuinely love getting away with wearing the comfiest, gender-neutral clothes outside in my day-to-day life. There is something very liberating about seeing people who continuously try to blur the lines between performance wear and casual streetwear.

Athletic chic outfit inspiration

What's the meaning of athleisure?

The ultimate blend of ready-to-wear styles with activewear that naturally creates many cool and unique outfit combos. Fashion is constantly adapting to the rapid changes in our lifestyle. People are now, more than ever, refusing to follow most types of “dress codes.” On the contrary, they focus on self-expression and individuality.

How to nail the Athleisure street style game

Streetstyle winter 2021 outfit inspiration
Images by WhoWhatWear, Lissyroddyy, TheFashionSpot, MotelRocks
Streetstyle athleisure outfit inspiration
Even though there is no strict set of rules, there are always some tips & tricks on how to style the perfect  Athleisure looks with minimum effort. Try layering your sports bras and hoodies with leather coats and a pair of oversized joggers. Matching sports sets look gorgeous under maxi coats with neutral colors, especially if you add your go-to sneakers to the mix.

I personally swear by vintage, unisex jackets at the moment mainly because I can throw them on with a pair of thick leggings and my trusted Vans sneakers. 

Mixing tailored pieces, like a basic blazer, with oversized hoodies and ladylike bags is a huge trend right now.

Just because you are wrapped in your favorite athletic wear, doesn't mean you can't add accessories. Baseball caps, chain necklaces, and earrings, winter-appropriate beanies are only a few great items you can add to your Athleisure look.

Comfort meets Luxury with this emerging fashion brand

EXL Studion fashion brand California

New street style labels are popping up left and right but ELX Studio actually has something to offer- a fresh take on gender-neutral, premium quality apparel that focuses on inclusivity. The Best part? The quantities will be limited, meaning that you will be able to have unique pieces -if you act fast. More and more people are interested in timeless, investment pieces to save in their capsule wardrobe for years to come. In other words, quality definitely beats quantity, especially when it comes to street wear.
It's all about originality, self- love and personal expression.
"I want to encourage my community to appreciate what they’ve been blessed with." said the fashion designer and founder of ELX Studio."Clothes don’t make us. But they can sure take confidence to the next level. For the underrepresented and the nonconformists, I’m here for you." she continued. The vision behind the brand is very clear. It's time to get rid of all the unhealthy and highly unrealistic beauty standards once and for all. Body positivity and free self-expression through fashion should be normalized by each and every person.

Want to get a taste? @elxstudio is about to host a pre-launch giveaway (US and Canada). Pre-ordering will be available next week so you will be able to get your hands on the first batch of the new styles. Sign up to get all the latest updates.

After shopping from the same old multinational corporations that always seem to be at the top of the fashion scene, we all feel the need to explore other options and try out something new. The mainstream fashion industry is definitely a crowded one and in recent years more and more fast fashion brands are popping up left and right. Even though I do understand people's need to get their hands on the latest, trendiest outfits without breaking the bank, the humanitarian and environmental consequences are way too severe to ignore.

custom made streetwear

So, can we actually stay away from fast fashion? No, unfortunately, even though there are plenty of resources, we cannot 100% be certain about the ethics of all of our favorite brands. I have been an advocate for second-hand shopping for quite some time now. Even though it takes a bit of time and energy, finding a hidden gem between the racks can be such a joy. As you can see from my Instagram page, I often try to alter my thrift finds to better compliment my personal style. And that is exactly the subject of this article.

Custom clothing that goes beyond the "basics". Indie brands offering streetwear styles that are blessed with the artist's unique touch are the new craze. Underground fashion labels are known for their creative flow, innovative ideas, and raw artistic skills. 8smilez is a newly founded brand based in New York with a very clear message. His limited edition styles are here for those who want to differentiate from the social norms and reflect their personality.

custom made streetwear

In this consumer-driven era of seasonal trends, custom made styles are a long-term investment. You will always have in mind that this particular piece of clothing was made just for the few who were quick to hit the order button. There is something great about limited edition screen-prints or hand-painted designs. From made to order Dickies logo work pants to hoodies and truckers 8smilez offers many streetwear styles you definitely won't be able to find anywhere else. 

custom made streetwear

The brooch is an accessory with a long history, worn by elegant women, and occasionally men, for hundreds of years. These days, however, the brooch seems to be favored almost exclusively by the older lady, and even then, often only with formalwear. 

Oddly, badges and pins are as popular as ever, often seen adorning the collars of denim jackets and the straps of backpacks and messenger bags. Yet the brooch remains the unloved cousin of the pin-on jewelry world. Coup de Coeur London offers a fantastic range of high-end brooches that can be found on their website by clicking here.

Coup de Coeur London jewelry

Part of the issue here is that brooches are often quite complex and elaborate in design, making them far more of a statement piece than a cluster of simple buttons on your lapel. A brooch is designed to catch the eye, usually with fine metalwork or beautifully cut gemstones whose gleam can be seen from 50 feet. 

Loud jewelry can be difficult to match with other accessories and outfits, which may be why such pieces have fallen out of fashion. However, simple, understated brooches are also available, if only people would look for them.

Brooches are not designed to be worn with every outfit, but they can make a classy and elevating addition to many an ensemble. On the whole, it’s best to wear brooches on loosely fitted outerwear, such as blazers, jumpers, or jackets, but the rules of fashion are made to be broken so you can go ahead and do as you please. 

Coup de Coeur London jewelry online

However you want to use them, it’s about time brooches made a comeback from the bottom of our jewelry boxes. So why not throw one on the next time you go out? You might just be surprised by how many compliments you get. Maybe your grandmother was on to something after all.

Chic lingerie and underwear
Lingerie trends might come and go but staple, all-time classic undergarments are just that- classic. Yes, there are some underwear staples that never seem to fade-out, on the contrary, they appear to gain more popularity now more than ever. According to the Grand View Research, the global shapewear market size was estimated at USD 2.26 billion in 2018 and is projected to expand 7.7% from 2019 to 2025. With such a huge demand for shaping underwear, their variety in styles, sizes, and colors expands by a lot each year. Quick note, amongst the top favorite designs, are surely the control briefs, best waist trainer for plus size fitness accessories, and high-waisted body shapers.

Blame it on online celebrities like Kim Kardashian and Kylie Jenner, who constantly promote their top-secret to obtain the ultimate hourglass figure, the shapewear market is flourishing once more in 2020. In fact, there are so many different body shapers available online, able to cater to everyone's needs and body type, I couldn't' miss the chance to show you the best and most functional styles you can try right now.

The Different Shapewear Control Levels To Try

First things first, let's quickly recap all the information we currently have about this type of underwear. Shapers are made by elastic materials. Their technology aims to sculpt and temporarily transform your silhouette while enhancing your curves and offer a more defined waistline. With the increasing demand, shapewear keeps getting more and more comfortable-without breaking the bank, I promise.

The different levels of control impact the overall shaping results. There are plenty of choices from light control bodysuits-that can also be worn as tops- to full bodysuits that simultaneously target the arms, waist, thighs, and legs. Oh, let's not forget my personal favorite, the high-waisted open bust design that also offers the ultimate push-up effect. Sounds great, doesn't it?

How to nail the underwear as outwear game

Shapewear is typically worn as underwear-but it is usually not that type of garment you want to show off. So imagine our surprise when Sculptshe, the people behind the best shapewear bodysuits on Instagram,  launched detailed bodysuits and shaping leggings - say hello to the chilly Autumn months. Customers quickly found themselves wearing them as a part of their outfit, rather than hiding underneath it.

Very similar to their approach to tighs and waist trainers, this type of lingerie wasn't just made to be functional, but also chic and wearable throughout the day. Keep scrolling to find some extremely affordable shapewear styles for you to try this season too.

thong bodysuit
AirSlim™ Backless Thong Bodysuit
seamless bodysuit
 AirSlim™ Lycra Cami Seamless Bodysuit
high waisted shapewear pants
AirSlim™ Smooth Compression High-Waisted Capri Shaper
plus size birefs
 AirSlim™ High Waist Brief Panty

TheSculptshe come in all sizes from XS to 6XL

In today's day and age, more and more people are becoming aware of the fashion industry's twisted and cruel reality. It's tough to know where fabrics and materials come from, and when you do, it's even harder to determine whether these materials are ethically obtained or not. 

Is there truly a way to shop sustainable, Eco-Friendly luxury wool? And if so, what is the best type of fabric to buy? Is there a yarn that can easily replace the soft and warm feeling cashmere offers? The short answer is yes.
Why Alpaca Is the Ultimate Eco-Friendly, Cruelty-Free Luxury Wool?

Eco-friendly and ethical practices

I spent my last year of college researching the environmental and humanitarian impacts of fast fashion. I became obsessed with the best ways to determine whether a product is eco-friendly, ethically produced, and with the overall idea of living more sustainably. 

It may come as a surprise, but Alpaca wool is one of the most ethical products available on the luxury market. This eco-friendly and cruelty-free yarn, worn by Peruvians for centuries, leads to the rise of the thriving textile industry. It is now known worldwide as a more luxurious, warmer, and lighter alternative to Cashmere.
How is Alpaca wool obtained?

Alpacas, South American camellias, can move relatively freely in large enclosures in the Peruvian and Bolivian Andes. They are not killed so that the farmers receive their wool; they are carefully shorn to be released into the wild a few hours later. 

Alpaca wool does not need strong chemicals to be cleaned, which makes it an environmentally friendly fiber. It is also important to mention that alpacas are naturally available in 24 different colors, from all-black to white and an abundance of gray and brown tones. This variety of colors makes it easier for manufacturers to limit the process of dying.

Why Alpaca Is the Ultimate Eco-Friendly, Cruelty-Free Luxury Wool?

CashmereVS Alpaca wool

Cashmere became popular in the 1980s, and for many years it was considered one of the most luxurious wools on the market. Due to its strong but very soft and lightweight consistency, it quickly became popular amongst female and male luxury fashion enthusiasts alike and has been used by designers for decades. 

Its high popularity has led to some animal welfare, and environmental problems as the primary producers in China and Mongolia are forced to overgraze in the face of growing demand. Apart from the threat to the animals, the constant counterfeiting of cashmere products is also a cause for concern. 

Alpaca wool is a fantastic alternative to Cashmere, and some may even think it is the better choice for various reasons. One is that it is shinier than Cashmere, and pilling is not a real issue with Alpaca. 
Alpaca wool is hypoallergenic as it contains no lanolin, the perfect solution for those who are sensitive to wool.

Why Alpaca Is the Ultimate Eco-Friendly, Cruelty-Free Luxury Wool?
Supporting the indigenous communities 

Alpacas live freely in the Peruvian Andes, peacefully co-existing with thousands of indigenous communities. These families rely on breading as their primary source of income. 

Every year these communities come together to breed, shear and then turn the high-value fiber into luxurious yarn. 

The traditional way of life continues to this day, with many family farms supported by the Fair Trade movement.

By choosing Products from a Peruvian Alpaca Fashion line, you actively contribute to these small communities' prosperity and the continuation of their weaving traditions.


The Spring Summer 2020 runways were filled with incredibly wearable fashion that can stay and be re-worn over and over again for years to come. The biggest keywords of 2020 are sustainability, versatility, and wearability rather than showcasing strictly artistic collections. More and more consumers are interested in practical fashion pieces that can be saved in their capsule wardrobe for future uses, the designers definitely listened. In comparison to previous years, the word "impractical" wasn't how the new collections were described.

Bermuda shorts, Leather patterns, clean lines relaxed tailored suits, and bras were only a few of the main trends presented in the shows. The lines between the seasons are getting blurrier than ever. While you were able to admire the beautiful swimwear, party dresses and coats were also presented. Many spring summer 2020 collections can be worn 12 months a year which furthermore proves the consumer's decision to avoid "one season" items. Let's not forget the great efforts of Victoria Beckham, Ancuta Sarca, Mariah Esa, and Duran Lantink to create eco-conscious fashion shows.

Popular Spring/Summer 2020 trends and how to shop them on budget.

“I was 7 the day I cut a skirt for my mum out of a linen curtain. Here is the collection L’année 97,” is how Simon Porte Jacquemus sums up his breathtaking S/S 20 collection, a celebration of colors and clean lines, hosted amongst a field of lavender flowers in the South of France and quickly went viral. No Jacquemus show would have been completed without a handbag moment. Many new bag silhouettes were presented with cross bodies, belt bags, and a different version of " Le Chiquito" mini bags amongst others. 2020 is a celebration of sustainability. Jacquemus, after 10 years of working with the same fabric manufacturer, decided to make some drastic changes. “They didn’t have a sustainable fabric that we wanted. Now, they do — because of the size of the order, I can make,” Vogue wrote back in January.

Popular Spring/Summer 2020 trends and how to shop them on budget.

Stella Macartney presented the most ethical collection ever created by the brand. Loose blazers and a journey back to the '70s, lace dresses, and military looks took over the runway of the Opera Garnier. "The world is crying out for change and it is our responsibility to act now. The younger generation is standing up and telling us that our house is on fire and that we need to respond like we are in a crisis because in fact, it is a crisis" was the welcome note on the seat of every attendee.

Popular Spring/Summer 2020 trends and how to shop them on budget.

Spring 2020 Ready-to-Wear

Popular Spring/Summer 2020 trends and how to shop them on budget.
Valentino and Courreges S/S 20 - Vogue
Neon Statement

Summer 2020 is full of bold vibrant colors. Orange appears to be the main fashion color throughout many seasons. Fashion houses like Versace and Bottega Veneta turned to various neon colors, green, fuchsia, acid yellow, and electric blue amongst others. Oversized coats as seen on Jacquemus and tailored suits, feminine dresses with a "look at me "color rule the season. Incorporating a dose of color to elevate your style game is definitely a must.

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Popular Spring/Summer 2020 trends and how to shop them on budget.
Givency and Chloe SS20 - Vogue

Bermuda shorts

Falling just below the knee, Bermuda shorts are a key trend for Summer 2020. The Bold uses of color, the volume, and the feminine tailoring make this trend very easy to wear by the everyday woman. As we saw on Max Mara, these pieces can either be worn together as a suit or separately. This trend keeps coming back for every season and once again suits were proven to be a necessary piece in a women's wardrobe.

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Popular Spring/Summer 2020 trends and how to shop them on budget.
Alberta Ferretti and Dior SS20 - Vogue

Denim with a twist

Dye effects on denim were huge during the 2020 fashion week. The basic trucker jacket now turned into a statement, 80's inspired piece, and once again, Versace leads the way towards innovation by adding strong shoulders. Alberta Ferretti and Dior also delivered bold but wearable, head to toe denim looks. As seen on Chanel a new silhouette, the low rise - cropped slouchy jeans,  took over the runways this season. 

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Popular Spring/Summer 2020 trends and how to shop them on budget.
Brandon Maxwell SS20 and Botegga Veneta - SIPI and Net-a-porter

Chain necklaces and anklets

With Bottega Veneta leading the way once again this year after the very successful launch of the "generated an outstanding revenue of €1.168 billion after a three-year slump-. Shoes with built-in anklets are a thing. Chain necklaces have been on trend for years but this time around they are bold and statement.

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Popular Spring/Summer 2020 trends and how to shop them on budget.
Lanvin and Philosophy di Lorenzo Serafin SS20 -GETTY

Tank tops and bras

Dior and Fendi suggested and we listened. It's time to wear your bra as a top. Last year it was all about covering up your bra with oversized tops, in 2020 we draw attention to them. Aside from the 90's memories, this trend brings back, its minimalistic nature makes them so easy to style no matter the season.

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