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streetwear


The streetwear subculture has been around for ages, but thanks to social media and the rapid rise of athleisure it is now at the forefront of fashion like never before - and we have no complaints about that. As a firm urban style lover, Trimingham quickly caught my attention as soon as I laid eyes on their iconic ready-to-wear collections. Blame it on the perfect blend of high fashion and minimalism, or simply on the fact that each one their latest drops was specifically designed to make me want to add everything to my already full cart- the outcome remains the same. They are here to upgrade your street style game.

luxury streetwear brands
 Even though streetwear used to be a way of self-expression for skaters and hip-hop artists back in the '70s, '80s, and '90s, it surely gained a cult-like following. Giant fashion houses and a number of forward-thinking designers found many innovative ways to alter the traditional street culture transforming it into a new kind of uniform: luxury streetwear, delivering the best of both worlds.

But social media isn't the only reason behind luxury streetwear's skyrocketing popularity. The previously dominant streetwear silhouettes are now combining with a new sense of tailoring that delivers the perfect balance between comfort and innovative, never-seen-before patterns and structures. Over the last few seasons, we have seen more than a few pairs of sneakers, and hoodies on the runways of Paris, New York, and Milan. This highly anticipated fashion revolution can only mean one thing, we can freely choose comfort without having to compromise our style.

luxury sportswear in europe

If you are one of those who assume that a simple boxed logo on a t-shirt is more than enough to ensure the success of any luxury streetwear brand, guess again! Even though having a memorable logo may be very important, that’s not the whole story. Trimingham is the perfect example of how to design and execute an innovative, hybrid collection that combines authenticity and strong ethos.

Founded by creative director Cherise Trimingham, former student of the prestigious Central Saint Martins, this brand forced its way into my 2021 wishlist. There isn’t lacking in gender-neutral streetwear in the urban style industry but nothing can beat the joy of having a never-seen-before design in your wardrobe- especially if it's made by an emerging independent contemporary streetwear designer.

limited edition luxury streetwear
There is no shortage of options in Trimingham's ready-to-wear collections, nonetheless, you will happy to hear that they specialize in bespoke/custom pieces, blessed with the artist's unique touch. In this consumer-driven era of seasonal trends, custom made clothing is made to last for a lifetime, because it is actually made for you. Custom luxury streetwear goes beyond the "basics". 

"We will source the finest fabrics for your garment, from our favorite cities, usually including; Milano, London, New York & Paris. Whilst also sourcing trims to ensure your garment is completed with any required personal touches. Our bespoke garments are handmade in the UK by extremely skilled seamstresses. Our production is very efficient and will provide you with an estimated delivery time during your initial consultation" mentions Cherise Trimingham.

New World Collection

limited edition streetwear brandsThe New World luxury streetwear collection

There is no denying that creative flow, innovative ideas, and raw artistic skills are a killer combo for success, especially when combined in a single collection. THE NEW WORLD - SEASON / 21, based on the idea of a parallel universe, is a celebration of monochrome colors that eventually venture into bolder vibrant tones. This investment-worthy, sportswear collection manages to show the difference between the current world and the new world, by creating a space for individuals to reorient their mindset, achieve their own successes and fulfill their full potential. Their limited edition styles are endorsed by various celebrities, musicians, footballers, and boxers 

If you love luxury fashion combined with the minimal aesthetic of traditional streetwear, this contemporary label is definitely for you.



If you feel like doing some much-needed retail therapy today, It's perfectly understandable. If you are anything like me, then your 2021 wishlist is already in the making. Whether you are interested in adding a few wallet-friendly, trendy styles to your cart, or simply looking to invest in some wardrobe staples for an easy winter to spring transition, supporting female-owned fashion brands is a must.

It's true, every type of business(big or small) is struggling right now, I am sorry to the giant fashion labels and corporations but I would rather place an order on an up-and-coming female-owned business that is actually putting love and effort into her curated collection than support your "boy's club" at the top.

Since we spend most of our days indoors, it's safe to say that we have already made all our essential skincare/beauty purchases. However, we can never have "too many" comfy casual clothing, we could actually get away with wearing indoors, as well as outdoors- you know, the ones that will make you look like a model off duty and not just off-duty.

white sneakers trend
Outfits For The Perfect Winter-To-Spring Transition
Athleisure or sportswear, whatever you choose to call it, it's definitely the one "trend" that turned out to be seasonless. It's safe to say that we won't get rid of this craze any time soon- no complaints about that. I’ve never really considered myself as anything else but a sporty dresses- and I have all the vintage streetwear to prove it- however, more and more people are starting to look exactly like one - after all, nothing beats comfort. From oh-so-pretty cropped windbreakers to cozy sweatshirts, there are plenty of street style-approved outfits to browse below.

gray sweatshirt

NPA Sweatshirt, $49,99

camo windbreaker

Hunter Cropped Windbreaker, $69,99

Outfits For The Perfect Winter-To-Spring Transition
UYE Unisex T-Shirt, $22,99

multi color sneakers
Future Women's Two-Tone Sneaker, $89,99

beige casual trousers

Cold Af Women's Track Pants, $59.99

unique face mask
Always More Face Mask, $14,99

It’s no surprise No Pride Apparel loves her ultra-soft, high-quality fabrics. All her slow-fashion clothes & accessories are ethically produced in order to avoid to be economically wasteful.

If you’re not familiar with the brand, No Pride was created based on the founder's vision to inspire us to celebrate ourselves through the uncomfortable phases of progress and normalize the healing it takes for us to arrive at the peace and fulfillment we all deserve. 

Her Print on Demand collections reflects her own journey through poverty, homelessness and her persuasion to keep following her dreams no matter what. However, this is not a depressing story. It's the real and raw reality behind her statement-making streetwear, designed with the sole purpose to motivate you. This brand serves as a way to empower you and make you realize your potential for greatness. 

If you’re trying to save money and don’t plan on shopping at all, don’t worry. Following inspiring small-businesses on social media, liking their posts, and sharing their content is another great way to show support.
The underground streetwear culture is slowly but surely on the rise, with no signs of slowing down any time soon. Blame it on the number of the new, up and coming designers entering the scene as a way to express their culture and unique point of view or simply on the fact that more and more people are sick and tired of "the basics". No matter the case, the scene is flooded with diversity, self-expression, and originality.

Thankfully in 2021, there isn’t a shortage of gender-neutral streetwear in the urban style industry. Sure, placing yet another order with one of the leading multinational brands might be a very compelling thought but, no one can deny our need to explore other options apart from what the mainstream fashion labels have to offer. I have always been interested in having an eye out for emerging designers. You know, those who offer the dopest collections that are blessed with the artist's unique touch. It would only be fair to start off the New Year with some exciting new releases that have me excited right now.
underground streetwear brand winter jacket collection
F/W 20 Puffer Jacket Wine
Strategically Designed
Undoughtably I am very intrigued by premium high street brands, especially when they draw their inspiration from different aspects of our everyday life, like fashion, technology, music, and food. Let's just say that THIRDEYE Worldwide is definitely a name I will be adding to my 2021 wishlist. This independent contemporary streetwear label managed to create a space for cultures to collide and be embraced by natives and non-natives alike. Utilizing a monochromatic palette, they offer modern, yet minimal silhouettes and wardrobe staples sold at a fair price.

underground streetwear brand winter collection

Black owned streetwear brand 2021 collection
F/W 20 Puffer Jacket- Pine Green

Walk by faith, not by sight

underground streetwear brand
Full Zip Crystal Logo Hoodie

One cannot have too many puffer jackets, that's exactly why THIRDEYE Worldwide's latest FW20 Puffer Jackets drop caught my attention from the moment I laid eyes on their iconic wine red jacket that has enough "puff" to keep you warm through winter. Moreover, investing in an independent brand means that you won't get irritated every time another person wears the exact same outfit just a few meters away. If you love the blend of fashion and culture, this label is preferred by men and women who enjoy high-end styles combined with the minimal aesthetic of traditional streetwear.
 
New, trendy items come and go with every season. Maybe you find yourself eyeing on some exciting new releases from all your favorite brands, only to realize that your paycheck cannot cover your need for a new wardrobe-I feel you. So, how can you shop all time-classic designer fashion, along with a few vintage pieces that will last a lifetime? The simplest solution is to hold yourself back from buying brand new and venture into buying certain items pre-loved. Especially if you are looking for the best designer and luxury fashion brands to shop at a huge discount.

Since pretty much all of us spend a great amount of time inside, buying and selling pre-owned items has become second nature for most. Thankfully the secondhand clothing market is now rising and booming online. I constantly mention my passion for thrifting. Blame it on my thesis on the humanitarian and environmental impacts of fast fashion, or simply on my desire for buying preloved and retro goods-the outcome remains the same.
The Selling Community, founded in 2016, not only carries a big collection of authenticated items, they also help you sell your pre-loved styles as well. It's a win-win situation. With many new premium additions to their already wide selection, the only thing you have to do is start browsing. If you are a true street style enthusiast, you already know the satisfaction of adding styles with a vintage influence that are now trending in fashion to your collection. Yes, I know I brag about my vintage sportswear a bit too much on my Instagram - I apologize.
Browsing through the Selling Community app, you'll definitely find well-curated pieces for a way lesser price than you might do elsewhere. Note that buying and selling pre-loved has 0 commission. The only thing you are required to do is go through the membership verification program before joining the community. If you are in the market for a classic Balmain graphic tee or want to enhance your urban-style with a Givenchy hoodie, this is a great option for you. Bonus point: All transactions go through Paypal, which ensures the security of its users.
 
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