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This Athletic Brand Is The Epitome Of Body Positivity And Female Empowerment

Undoubtedly the inclusion of all shapes, colors, and sizes in every type of media is a much-needed change. For many years we let photoshop determine what's "acceptable" by society's standards. Still, to this day many women (and men) assume that their heavier, curvier bodies do not meet the ideal image of beauty. 

Unfortunately even the most female-centric industries like beauty and fashion are still predominantly dominated by men. The good news is that each and every day more and more women are taking a stand against this uneven number. We have seen some extraordinary women with empowering stories to tell, launching their own brands and businesses- but we want more!

Shop The Yoga Bitch Collection

Having strong female role models, especially from a young age, can influence the lives of people and even entire industries in positive ways. For me, it's all about celebrating women who continuously try to subvert the industry standards by founding their own business, embrace their individuality, and encourage others to follow their lead. As someone who is constantly sharing stories both here and on numerous other media outlets, I often get frustrated by the lack of representation. Only 2 in 10 brands that reach out are female-owned.

That's why when I get the chance to feature an athletic & streetwear brand made by women for women, it’s an instant "yes" for me. Fashion is a tool that has the ability to empower women to feel confident and strong. This was a driving force behind Yoga Bitch, a performance apparel brand that recently hit the market with their commitment to bringing ‘bold and unapologetic fashion’.

Yoga Bitch Founder Jen Stenberg is an experienced business executive, Wife, and Mum of three who is passionate about movement and style. Jen is inspired by the complex lives of people who share a love of fitness, and how in doing so express themselves, their vulnerabilities, and their strengths. Her inclusive line carries sizes from XS to 6X, making it accessible to all shapes and sizes, with plans for even further future expansion to meet the unique needs of groups who can be overlooked in the current market. After all, diversity is something we should celebrate daily. 

This Athletic Brand Is The Epitome Of Body Positivity And Female Empowerment

Yoga Bitch caters to women with full lives, hang with their friends take care of their family but, have limited patients for uncomfortable clothing. You know me and my obsession with cute athleticwear that allows the wearer to feel beautiful no matter the time and place. Jen's Yoga Bitch apparel is budget-friendly, not to mention extremely fun and versatile. From plain black sports bras to camo and animal print, there is definitely something for you on the website. Time to add some unique styles to your Holiday wishlist.  Happy Shopping!

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