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This Swedish Streetwear Brand Brought Nature And Fashion Together In One Snapback Hat

 To me, the discovery of new, innovative styles is definitely something that has always drawn me to fashion. Growing up I would spend hours of the day reading magazines, only to tear up my favorite pages, turning them into a mood board- even though my parents were totally against sticking things on our freshly painted walls. Not much has changed now that I am an editor. Handmade mood boards turned into Pinterest boards and physical magazines became online, multi-topic websites-which I absolutely love.

So, why am I taking you on a trip down memory lane? Well, you need to understand how much I have always been interested in having an eye out for emerging designers. I am inspired by what's happening in the fashion world, even if I keep choosing gender-neutral streetwear styles that will definitely pass the test of time. I think one of the most amazing things about being a self-proclaimed urban fashion enthusiast is to bring awareness to on-the-rise talent and lend support to small brands that have a lot to offer. So, here I am, highlighting a fantastic brand that has me excited right now.

Custom snapback hats with unique details

custom snapback hats made of wood
Let's talk about Rawkly, the independent Swedish label that managed to bring nature and fashion together in one snapback hat for men & women. This brand takes a whole new, super fresh, and modern approach to classic snapback hats, adding earth-inspired details to an already popular fashion accessory. Aiming to appeal to the uniqueness of each individual person, the designers behind Rawkly came up with the idea of a 6-panel snapback hat with 3d embroidered logo AND the wooden brim.

Rawkly fashion

The surface of the brim is covered with wooden veneers that offer a truly unique and raw look to every design. So what's the inspiration behind the innovative idea of the wooden snapback hat? The designers wanted to highlight the beauty of the Swedish forests. Sweden is covered with more than 69% forest land so, what's a better way to showcase the beauty of nature than to incorporate it into your designs? Every tree is unique, the same applies to every brim. The Attitude fo Sweden Rawkly collection is the perfect balance between the old-time classic skater look and fresh, unique 2020 streetwear we all love to wear. 

Join the Kickstarted Campaign


At this point you might be as invested in Rawkly's vision as I am but, as most indie brands they need some help raising funds for their upcoming collections. Both the Raw Attitude and Attitude of Sweden collections will only be available during the Kickstarted project. The Upcoming Rawkly collection (based on the brand name obviously) is the main goal of the crowdfunding campaign starting on January 15, 2021. Some of their future goals include wooden temple sunglasses and (my personal favorite) the Rawky bracelet featuring leather and real wood. @rawklyfashion posts the latest updates, behind the scenes AND giveaways.

 
custom snapback hats made of wood


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